Driving by a local mega-church, you may tend to assume that most modern churches are showplaces of media technology that are oriented toward high-level presentation. But the reality is that the majority of American churches are fewer than 100 people – in fact, only 20% of them are over 200 in regular attendance. The shift in church attendance to larger, media-soaked campuses has created a stark contrast between the big guys and the smaller communities, who prefer the small church experience, but not the challenges of the smaller resources that are part of the package.
Enter BuildingWorship.com. Building Worship began life as a simple, free resource for media assets that small churches could use rather than attempting to create their own. This mostly consisted of background images and video loops. In a few instances, BW branched out and created a limited number of videos with their own content and message, including original music, graphics, and copy. These resources, typically known as “sermon bumpers” to the churches using them, were more in-depth in their creation, so they were (and still are) sold at a low cost in order to cover the much heavier investment in creating them.
Even with a minimal presence, BuildingWorship.com gained some notoriety, becoming a frequently used resource by churches worldwide. It also gained exposure through an article in Worship Leader magazine that featured several resources for church media. In order to build on this work, BuildingWorship needed to take themselves more seriously and have a less home-grown look and structure.
In order to accommodate the launch of a new video series, Keenly Interactive quickly provided BuildingWorship with a new logo and branding structure, as well as a web overhaul to better focus on the media available and reduce the amount of searching users had to do for content.
BuildingWorship.com has now produced resources used in over 6,000 churches in over 120 countries. They continue to produce new material, currently launching a series of videos featuring personal stories of hope for the future – the intended result for this series is that small churches and study groups will have access to a pool of people and information that they could never create on their own. This need will always exist, so it’s just a matter of making sure that it’s met, and that the work can be found.