The Project
ImpactAZ is an initiative that helps Christian ministries and charities in Arizona achieve more mission. A while back, ImpactAZ approached Keenly looking for ways to help participating organizations engage more audiences. We dove in and started thinking about possible approaches.
We created a set of videos with ministry-specific endings so that participating organizations had video content to use in their circles to build awareness and gain followers and donors. We also created a follow-up video that ImpactAZ could use to share the stories of how this initiative was making a difference.