The Start
We started out about 20 years ago utilizing creative tools and services to help non-profit organizations and faith-based business. With a background in both business and ministry, our founder had a desire to use these skills to better the faith based world. This season, gave us wonderful opportunities to serve ministries creatively around the world. We traveled, tried new things, won some awards. We made a lot of creative things. It was amazing.
The Concern
But something was brewing underneath that we soon could not ignore. We were observing a trend that began to bother us. While we were in a great position to help organizations, we started realizing that we were only helping organization get better on the outside. We were making brands, telling stories, producing videos, building websites that presented and told stories well. But we realized that most of the ministries we were serving had challenges that were deeper than external creative work could solve.
The Reality
When Covid hit, what was starting to bother us, exploded in front of us. We watched ministries struggle with things like money, visibility, relevancy as the world around them went online. Brands who had a strong foundation of who they were and where they were going seemed to be able to navigate the chaos a bit easier than others. Organizations that thought strategically were able to pivot and re-orient their teams to continue doing ministry. Many of these ministries stepped into the space to care and serve differently but effectively because they were equipped to do so. Organizations that had focused more on surface things not only accomplished less than those who we're focused deeper, but many didn't survive.
The Pivot
This brought us to a decision, continue to be a service provider or become something else? We decided that Keenly was really about helping leaders who desired to do better ministry. So we came back to what we valued most. Life change!