Why Strategy Matters

Honest perspectives on how strategy improves organizations

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2 Ideas for Reaching the Modern Donor Mindset

By Todd Flaming | Nov 30, 2017

How is your organization talking to potential donors? If you run a nonprofit, you should already have an answer to this. Your communication style with each potential partner is crucial. This includes how you are reaching out to them, what kind of stories you are telling, and the wording you are using. If your message…

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Going Alone: 3 Problems You Face When You Won’t Partner

By Todd Flaming | Oct 24, 2017

Growing up, we are constantly taught the importance of sharing and playing nice with our friends. “Play nice!” and “Please share!” are common things to tell kids. But, much like eating vegetables, adults don’t always do what they make the kids do. When I work with different organizations, I find myself saying the same things.…

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3 Ways to Know Your Community

By Bob Lehman | Oct 13, 2017

Over my years of ministry work, I’ve been placed into brand new communities three different times and asked to help start a church or ministry. I don’t know where the local grocery store is located or what mascot is on their high school football team’s uniforms, but part of my job is to connect with…

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3 Tips to Hang on to Your Volunteers

By Todd Flaming | Oct 2, 2017

Recently I was talking with a ministry that commits a large amount of hours each quarter to looking for new volunteers. The more questions I asked, the more I learned that there was actually a deeper problem: high volunteer turnover. After a few months of serving, they would watch volunteers cut back on their commitment…

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Combating Burnout in Ministry

By Bob Lehman | Sep 26, 2017
Burnout in Ministry

In any job, burnout is inevitable. You’ve seen it—people get tired & frustrated over the years, and it slowly wears them out. What did that look like for me? As a senior pastor for 16 years at a church I started, I found myself constantly battling anxiety & depression. When you’re leading a ministry, running…

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3 Things You Need to Know About Donors

By Jason Lehman | Sep 19, 2017

Donors are a magical thing in the minds of most non-profits. Because of donors, your organization can accomplish what it needs to- what isn’t magical about that? For many of us, the donor doesn’t just represent money- they represent future, growth, opportunity, and movement. The more donors you have in front of you, the more…

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Ministries Should Think Like Entrepreneurs

By Jason Lehman | Aug 21, 2017

At Keenly Interactive, my job is to work with ministries. Big and small, local and international, building churches or educating children in Africa, I have the honor of working with such a variety of kingdom-changing groups. The past few years as I’ve been able to look behind the curtain of these different ministries, I’ve noticed…

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Motivation: Why Can’t I Reach More People?

By Todd Flaming | Aug 15, 2017

One of the most critical parts we find in helping ministries and non profits is to get into the unique mindset of each organization. Many facets are unique to the organization, but a few issues run consistently through most organizations we’ve worked with. One theme that I’ve noticed is something that I call “Assumed Intrinsic…

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Not Everybody has a Marketing Department

By Todd Flaming | Aug 6, 2015

Growth is simultaneously good and bad. There is a purity and excitement to being a small organization that is lean and agile, but an organization ultimately needs to grow. Many will end up as large, organized, efficient institutions with many specialized departments all doing their best work for a common goal. But in between these…

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Working with a Designer Part I

By Todd Flaming | May 6, 2015

I’ve been working as a designer for a little over 15 years now, and while each project is unique in some ways, there are themes that run through almost everything that I work on. Client interaction is one of the biggest factors in determining the success of a project. Most clients want a good return…

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Market Economy or Market Culture?

By Todd Flaming | Apr 21, 2015

Before I go too far the other way, let me start by saying that concepts such as property rights, mutual coincidence of wants, and free market trading have been extremely positive means of advancing humanity. Free markets and the profit motive have been responsible for raising countless people from poverty to affluence, and given rise…

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