Ideas

Market Economy or Market Culture?

Before I go too far the other way, let me start by saying that concepts such as property rights, mutual coincidence of wants, and free market trading have been extremely positive means of advancing humanity. Free markets and the profit motive have been responsible for raising countless people from poverty to affluence, and given rise…

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Where Idealism Meets Reality

Jason has a very idealistic view of the world.. It’s positive, contagious, and very much needed today. My experience and background are that of a realist, but these two things complement each other and allow great work to happen. I grew up in a small family business. It’s an interesting dichotomy to grow up understanding the…

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Does your organization want to change the world?

So you want to change the world? Me too. I used to think it was a nice thing to say or aspire to, but over the years it has become a driving force in what motives me personally and professionally. I’m our idealist, where Todd tends to be our realist. I grew up in a…

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Your ministry story is important

I recently asked someone to share their ministry story… They looked at me as though I was asking them solve a complex equation. They said: “I don’t have a story, I haven’t done anything important.”. This response was disheartening to me. Marketing is designed to give people the impression that they are important, yet sociologically…

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Stop Marketing and Start Inspiring People

When you hear the word “Inspire”, what comes to mind? Do you have the picturesque image of an artist painting the sunset meeting a dark and vast mountain range? Or perhaps you visualize someone sitting at a spot-lit piano on a blacken stage on the verge of a masterpiece. Maybe it takes you back to…

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Marketing Masks & Ninja Assassins

I get a kick out of the things people dress up like for Halloween. How one personality transforms into another for a day of fun. Take my niece Sadie just for example. Mild mannered, sweet little first grader who transforms into a dangerous masked ninja assassin. I can’t barely even recognize her in her Halloween…

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The marketing works, so now what?

Getting someone to call, click or come in is very important, but if there’s not a plan beyond this, you may actually do more harm than good. After all, most new contacts will only investigate you once, and if you aren’t ready, they may be lost forever. So what happens when they respond to your message, attend…

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