Market

2 Ideas for Reaching the Modern Donor Mindset

How is your organization talking to potential donors? If you run a nonprofit, you should already have an answer to this. Your communication style with each potential partner is crucial. This includes how you are reaching out to them, what kind of stories you are telling, and the wording you are using. If your message…

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Lessons from Starbucks and World Change

In the now well-publicized failure of its Race Together campaign, Starbucks has given us a wonderful lesson about understanding your audience. It was, sadly for Starbucks, a cautionary tale of large and embarrassing proportions. In the event that you aren’t aware of this story, I’ll briefly summarize it before getting to what I think is…

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