Change is difficult for people to accept, even when it’s for the better. There’s something about stepping into the unknown that triggers fear, even if staying the same is dysfunctional. But when change is necessary, the challenge isn’t just making it—it’s communicating it effectively.
We worked with a church that was facing serious communication issues. The staff knew change was needed, and even some members of the congregation realized it too. Yet, no one was willing to take the first step. The dysfunction had become more comfortable than the uncertainty of trying something new.
These communication barriers led to misunderstandings, assumptions, and hurt feelings. It wasn’t until the pain of staying the same became greater than the fear of change that the church finally acted. As expected, some people were upset simply because things were different. However, the shift was largely accepted.
So why did this change go (overall) well?
It all came down to how it was communicated. Introducing change—even when everyone agrees it’s a good idea—doesn’t guarantee acceptance. The church took a strategic approach. They built a bridge between the staff and the congregation, fostering ownership of both the problems and the solutions. The staff accepted responsibility for communication breakdowns rather than blaming the congregation. They set clear goals and held themselves accountable, ensuring that the change was meaningful and lasting.
Let’s explore this further.
Change Requires Sensitivity and Strategy
If your ministry is entering a season of change or nearing the need for one, you might be unsure how to talk about it or put things into motion. Some may suggest you “rip the Band-Aid off” and make changes quickly. However, taking the time to communicate with strategy and sensitivity will serve you better in the long run.
Scripture encourages us to focus on what is new, good, and helpful. We are called to leave behind unhealthy habits and practices and embrace those that lead to growth. Change is an opportunity to do just that. But how you communicate it makes all the difference in how it is received.
Intentional Communication Unites People
If your ministry is facing change, be intentional in how you communicate it. Present the change in a way that unites your community, not divides it. One key to success is ensuring that everyone understands why the change is necessary and how it will be implemented. Without this shared understanding, people may resist, even when they know it’s needed. You might hear phrases like, “Here we go again,” or “Ready, fire, aim!” These expressions reflect a lack of clarity or confidence in the process.
Honor the Past Without Memorializing It
Whether you’re making small or big changes, it’s important not to forget the past, but you also don’t want to be trapped by it. Nostalgia, tradition, and memories can be valuable, but they can also hinder the changes that are needed. Don’t let comfort with the past prevent future growth.
Ultimately, change is an opportunity to improve how you do ministry together. When approached with careful thought, clear communication, and a spirit of unity, your ministry can succeed, even in the face of uncertainty.
Wrapping up, embracing change within ministry is less about the change itself and more about how we journey through it together. When communication is handled with grace and intentionality, change becomes a shared endeavor, fostering unity instead of division. By recognizing both the value of our past and the necessity for growth, we create a healthy foundation for future impact.
As your ministry prepares for what’s next, remember that effective change isn’t just about reaching a new destination but about how you bring everyone along for the journey. By listening, empathizing, and openly sharing both the challenges and the goals, you’re not just making a change—you’re building trust and resilience within your community.
In the end, when change is needed, let it be a testament to the strength and unity of your ministry. With thoughtful communication, every step forward is a step toward a more vibrant, impactful future.
Written By:
Jason Lehman
For over two decades, Jason Lehman has brought creativity, strategy, and a pastor’s heart to the ministry space. As an award-winning creative and seasoned ministry leader, Jason has served as a pastor, board member, and trusted advisor to numerous faith-based nonprofit organizations. His deep experience spans coaching, consulting, communication, and leading workshops that inspire and equip others to reimagine their ministries for greater impact.
Area of Focus
- Communication Strategy
- Perception Studies
- Brand Strategy
- Donor Strategy
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