Last updated: June 1, 2026
This page explains how Keenly LLC (“Keenly,” “we,” “us,” or “our”) collects and uses information, and the terms that govern your use of our websites. Keenly LLC operates both keenly.org and the MinistryEdge platform (ministryedge.com). Keenly and MinistryEdge are the same legal entity operating separate websites, and this document applies to both unless stated otherwise (together, the “Sites”).
Part One is our Privacy Policy. Part Two is our Terms of Use. By using either Site, you agree to both.
Privacy Policy
1. Who We Are & Scope
Keenly LLC is a ministry consulting firm located at 39506 N. Daisy Mountain Dr. 122-167, Anthem, AZ 85086, United States. For privacy questions or requests, contact us at privacy@keenly.org. This Privacy Policy applies to information we collect through the Sites and through related communications, forms, and resources. For data we process on behalf of client organizations through MinistryEdge assessments, the relevant client’s own agreement with us governs that processing; this policy covers information we collect as a business in our own right.
2. Information We Collect
We collect the following categories of information:
- Information you provide. When you complete a contact form, sign up for our newsletter, or request resources or tools, we may collect your name, email address, ministry or organization, role, how you heard about us, and the contents of any message you send.
- Email address for resources. Accessing certain resources, tools, or downloads may require you to provide an email address.
- Usage and device data. Through Google Analytics and standard server logs, we automatically collect information such as IP address, browser type, pages viewed, referring pages, and general location.
- Cookies. We use cookies and similar technologies in a standard way, as described in Section 4.
We do not intentionally collect sensitive personal information, and we ask that you not send it to us through the Sites.
3. How We Use Information
We use the information we collect to:
- Respond to inquiries and follow up with you, including lead-based follow-up about our services;
- Send email communications you have requested, such as our newsletter and resource deliveries;
- Conduct market research and internal evaluations to improve our work and offerings;
- Operate, maintain, and improve the Sites;
- Comply with legal obligations and protect our rights.
4. Cookies & Analytics
We use cookies and similar technologies for standard purposes, including remembering preferences, keeping the Sites secure, and understanding how the Sites are used. We use Google Analytics to measure traffic and usage; Google may set its own cookies and process data under its own policies. You can control cookies through your browser settings, and you can opt out of Google Analytics using Google’s opt-out browser add-on. [IF YOU ADD A COOKIE CONSENT BANNER, DESCRIBE IT HERE.]
5. How We Share Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only with service providers who help us operate, and only as needed for them to perform their services, including:
- Email and marketing platforms used to send spam-compliant communications;
- Website hosting and form providers;
- Analytics providers, such as Google Analytics.
We may also disclose information if required by law, to enforce our agreements, or to protect the rights, safety, and property of Keenly, our users, or others. If we are involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.
6. Email Communications
We send email using platforms that comply with applicable anti-spam laws, including the U.S. CAN-SPAM Act. Every marketing email includes an unsubscribe link, and you may opt out of marketing communications at any time. We may still send you non-marketing messages related to a request you have made (for example, delivering a resource you asked for).
7. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this policy, to comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it. [OPTIONAL: STATE A SPECIFIC RETENTION PERIOD FOR FORM SUBMISSIONS AND NEWSLETTER DATA IF YOU HAVE ONE.]
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
9. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose;
- Access a copy of the personal information we hold about you;
- Correct inaccurate personal information;
- Delete personal information, subject to legal exceptions;
- Opt out of the sale or sharing of personal information — note that we do not sell or share personal information, so there is nothing to opt out of;
- Limit the use of sensitive personal information — we do not use sensitive personal information for purposes that would trigger this right;
- Non-discrimination for exercising any of these rights.
To exercise these rights, email privacy@keenly.org. We will verify your request and respond within the timeframes required by law. You may use an authorized agent to submit a request on your behalf with proper authorization.
California “Shine the Light.” California Civil Code § 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their own direct marketing.
10. Your GDPR Rights (EEA/UK)
Keenly is based in the United States and does not actively market to or target individuals outside the United States, and we have not appointed an EU/UK representative. To the extent the EU or UK General Data Protection Regulation applies to our processing of your information, you have the right to access, correct, erase, restrict, or object to processing of your personal data; the right to data portability; and the right to withdraw consent at any time where processing is based on consent. Where we rely on a legal basis to process your data, it is typically your consent (for marketing emails), our legitimate interests (for responding to inquiries, follow-up, research, and improving our Sites), or the performance of a request you have made.
To exercise these rights, contact privacy@keenly.org. You also have the right to lodge a complaint with your local data protection supervisory authority.
11. International Users
The Sites are operated in the United States and intended for a U.S. audience. If you access the Sites from outside the United States, you understand your information will be processed in the United States, where data protection laws may differ from those in your country.
12. Children’s Privacy
The Sites are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, contact us and we will take steps to delete it.
13. Third-Party Links
The Sites may link to third-party websites and services, such as our podcast host and the MinistryEdge platform. We are not responsible for the privacy practices of those third parties; please review their policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time. Changes are effective when posted, and we will update the “Last updated” date above.
15. Contact
Keenly LLC, 39506 N. Daisy Mountain Dr. 122-167, Anthem, AZ 85086 · privacy@keenly.org
Terms of Use
1. Acceptance of Terms
By accessing or using the Sites, you agree to these Terms of Use and our Privacy Policy above. If you do not agree, please do not use the Sites.
2. The Sites
These Terms govern your use of keenly.org and the MinistryEdge platform, both operated by Keenly LLC. Specific products, services, or platform features may have additional terms, which will control to the extent of any conflict for that product or service.
3. Permitted Use
You may use the Sites for lawful purposes only. You agree not to misuse the Sites, including by attempting to gain unauthorized access, interfering with their operation, scraping or harvesting data, or using them in any way that violates applicable law or these Terms.
4. Accounts & Resource Access
Some resources, tools, or downloads may require you to provide an email address or, on the MinistryEdge platform, to create an account or be granted access through an engagement. You are responsible for the accuracy of information you provide and for maintaining the confidentiality of any access credentials. We may suspend or terminate access for conduct that violates these Terms.
5. Intellectual Property
All content on the Sites — including text, graphics, logos, designs, methodologies, frameworks, assessments, and other materials — is owned by Keenly LLC or its licensors and is protected by intellectual property laws. This includes Keenly’s proprietary frameworks and tools. You may not copy, reproduce, distribute, modify, or create derivative works from our content without our prior written permission, except for personal, non-commercial use of materials we make available for that purpose.
6. Communications Consent
By providing your email address, you agree that we may contact you regarding your request and, where applicable, send marketing communications you may opt out of at any time, as described in the Privacy Policy.
7. Professional Disclaimer
Content on the Sites is provided for general informational purposes and reflects our perspective on ministry communication and strategy. It does not constitute professional, legal, financial, or other advice for your specific situation, and it does not create a consulting or advisory relationship. Engagements are governed by a separate written agreement.
8. Third-Party Links & Services
The Sites may link to third-party websites and services that we do not control, such as our podcast host. We provide these links for convenience and are not responsible for the content, products, or practices of third parties.
9. Disclaimer of Warranties
The Sites and their content are provided “as is” and “as available,” without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Sites will be uninterrupted, error-free, or secure.
10. Limitation of Liability
To the fullest extent permitted by law, Keenly LLC and its members, employees, and agents will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of data, use, or goodwill, arising from your use of the Sites. Our total liability for any claim relating to the Sites will not exceed [ONE HUNDRED U.S. DOLLARS (US$100) — CONFIRM WITH COUNSEL].
11. Indemnification
You agree to indemnify and hold harmless Keenly LLC from any claims, losses, or expenses (including reasonable attorneys’ fees) arising out of your use of the Sites or your violation of these Terms.
12. Governing Law & Disputes
These Terms are governed by the laws of the State of Arizona, without regard to its conflict-of-laws rules. You agree that any dispute arising from these Terms or the Sites will be resolved exclusively in the state or federal courts located in Maricopa County, Arizona, and you consent to their jurisdiction. [IF YOU PREFER BINDING ARBITRATION INSTEAD OF COURTS, REPLACE THIS SECTION WITH AN ARBITRATION CLAUSE — DISCUSS WITH COUNSEL.]
13. Changes to These Terms
We may update these Terms from time to time. Changes are effective when posted, and your continued use of the Sites means you accept the updated Terms.
14. Contact
Keenly LLC, 39506 N. Daisy Mountain Dr. 122-167, Anthem, AZ 85086 · privacy@keenly.org