“Clear as Mud”: Why We Still Do Creative Work (and How We Missed Saying So)
“I wish you still did creative work…” Someone said this to me recently, and I was honestly caught off guard. Because…we never stopped. That comment revealed something important: we hadn’t clearly…
Why Knowing Your Ministry’s Audience Is Key to Effective Communication
There’s a reason so much of the content on this site focuses on understanding and optimizing for your ministry’s best audience. It’s because knowing your audience isn’t just helpful—it’s essential….
How to Streamline Communication in Your Ministry With the Right Tools
Whether you’re coordinating a worship team, planning a community outreach event, or keeping your congregation informed, clear and consistent communication ensures everyone stays on the same page. Managing communication can…
The Importance of Clear Calls to Action in Ministry Messaging
One of my favorite books on leadership, communication, and change is Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols by Nancy Duarte and Patti Sanchez. In the foreword, Patti…
Tracking Engagement in Ministry Communication Efforts
In today’s digital world, it’s crucial for churches to track how their congregation is engaging with their communication efforts. Whether through email open rates, social media interactions, or event participation,…
Why You Should Track the Impact of Your Church’s Communication
Effective communication is essential for any church community as it keeps members connected, strengthens relationships, and spreads the church’s message. One aspect that many churches overlook is tracking how well…
Embracing Innovation: Rethinking Ministry for a Changing World
In conversations with ministries around the globe, I’m often struck by how differently they operate—and how powerfully God works through diverse approaches. Innovative ministries that adapt traditional methods to fit…
