More than
a teen center.
Music, art, and creativity are defining influences in the life of a young person. Anyone familiar with Phoenix knows the impact of rock legend Alice Cooper, and while many still think of him as a shock rocker, he has an amazing faith story and a huge heart for positive change in young lives.
Alice Cooper's team has created and launched three teen centers that have become destinations for local youth to explore music, art, dance, production, and more, all within the oversight of a faith community. These centers provide a safe and inspiring place to grow in both skill and character.
Energy
and purpose.
The Rock Teen Center needed a video that could showcase the Phoenix location and capture the heart of what happens there. We developed a creative concept highlighting the various departments, music, art, dance, production, and performance.
From the beginning, we knew the video needed an edge that reflected the energy and authenticity of the brand. It had to feel exciting while clearly presenting what a student could experience. The final piece blends those two worlds beautifully.