Over the years, we’ve evaluated hundreds, if not thousands, of ministry communication pieces—flyers, brochures, websites, marketing materials, email campaigns, you name it. We’ve seen brilliantly executed campaigns that were clear,…
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If you’ve ever worked in ministry, you know how overwhelming communication can be. There are events, programs, updates, prayer requests, school announcements, and nonprofit initiatives—all competing for attention. The challenge?…
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I love to go fishing. I have since I was a little kid. My dad taught me to fish, and my brothers and I grew up spending countless hours at…
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When we evaluate ministries and their communication, one of the key areas we assess is consistency. As much as I’d like to think of myself as someone who embraces change,…
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There’s a reason so much of the content on this site focuses on understanding and optimizing for your ministry’s best audience. It’s because knowing your audience isn’t just helpful—it’s essential.…
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Before we dive into the topic of this article, I’d like to highlight a book I read a few years ago about management. The title is It’s Your Ship: Management…
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In ministry, there are always countless things to juggle—so many spinning plates that it can feel overwhelming to keep everything moving. One of the last things we want to deal…
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This past weekend, I had the opportunity to sit with a group of church planters. There’s something energizing about being in a room with people stepping into new ministry work—fresh…
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Whether you’re coordinating a worship team, planning a community outreach event, or keeping your congregation informed, clear and consistent communication ensures everyone stays on the same page. Managing communication can…
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How often do organizations emphasize quality over quantity? At this point, everyone in America has engaged in this debate at least a thousand times just in the past year. All…
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