Info
For over two decades, Jason has brought creativity, strategy, and a pastor’s heart to the ministry space. As an award-winning creative and seasoned ministry leader, Jason has served as a pastor, board member, and trusted advisor to numerous faith-based nonprofit organizations. His deep experience spans coaching, consulting, communication, and leading workshops that inspire and equip others to reimagine their ministries for greater impact.
Jason’s unique blend of innovation and strategic thinking has helped countless organizations navigate challenges, uncover fresh opportunities, and align their vision with practical, actionable steps. He is passionate about empowering leaders to tell their stories with clarity and conviction while remaining deeply rooted in their calling.
At his core, Jason is a follower of Jesus, a devoted husband, and a proud dad. His journey is marked by a relentless pursuit of purpose and a desire to see others thrive in their mission to serve God and their communities.
Recent Articles
You'll find content from Jason here. Jason often writes on: Communication Strategy, Perception Studies, Brand Strategy, Donor Strategy.
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Does it Seem Like Everybody Is Mad About Something?
Is it just me, or does everybody seem mad about something lately? Politically, people are mad. Socially, people are mad. Drivers on the road are mad. Geopolitically, people are…
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Culture Isn’t a Statement. It’s a Set of Priorities.
“Culture” is one of those words we throw around constantly. We use it when talking about society. We use it when describing the health of a team or a…
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Why Authentic Communication Matters More Than Ever in Ministry
I’ve always loved a good underdog story. Maybe that’s why I gravitate toward action & adventure movies. There’s something deeply compelling about someone ordinary being thrust into something impossibly…
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Understanding the Whole Picture: Why Context Matters in Ministry Strategy
We talk a lot about the importance of understanding the context of your community. That means understanding the people who live there, their pain points, their needs, and their…
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Two Churches, One Community, & Two Very Different Stories
A while back, I had the opportunity to spend time in two churches located in the same community. In fact, they were just a few miles apart. Our interactions…
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When I Punched a Wall During a Ministry Project (And What I Learned From It)
I don’t usually lead with stories like this, but every now and then, a little vulnerability is worth the awkwardness. So here goes. A few years back, I lost…
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When Conflict Isn’t the Problem (Miscommunication Is)
So many times when we get into conversations with ministries about communication, we end up talking about something else entirely: conflict. Sometimes it’s rooted in misunderstandings. Other times it’s…
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When Friendly Isn’t Enough: What I Learned Sitting Alone in Church
Have you ever walked into a new place and felt two things at the same time; hopeful and uncomfortable? It happened to me not long ago when I visited…
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“Clear as Mud”: Why We Still Do Creative Work (and How We Missed Saying So)
“I wish you still did creative work…” Someone said this to me recently, and I was honestly caught off guard. Because…we never stopped. That comment revealed something important: we hadn’t…
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This is Your Story Too
We’ve been told this before: “It’s not about you.”And to be honest, there’s some truth in that. Ministry is, at its core, about the transformative work of Jesus, the…
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Holy Sarcasm! When (and When NOT) to Get Snarky in Ministry
The other day, I was in a store and saw a T-shirt that said, “I speak fluent sarcasm.” For a second, I thought about buying it. Then I realized…
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Is Your Ministry’s Brand Telling the Truth?
Wow, that’s a strong question. But sometimes, strong questions are exactly what we need to ask. As ministry leaders, we are surrounded by messages. Faith-based initiatives tell us things,…
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How Churches Can Overcome Perception Barriers and Improve Communication?
Most churches talk about getting new people to come to church. In fact, many churches set goals for visitor attendance, promote invitation Sundays, and encourage their congregation to invite…
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The Hidden Struggles of Ministry: What Pastors Wish You Knew
Growing up as a pastor’s kid, I remember people often saying, “It must be amazing growing up in a pastor’s home.” They would follow it up with comments like,…
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Are You Losing Your Audience? The Danger of Starting the Conversation Midway
Have you ever had someone start a conversation with you as if you were already halfway through it? They jump in with details and references that make no sense…
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The Leadership Communication Link: How Understanding Influence Transforms the Way You Lead and Connect
When I was young in ministry, I had never really gone through any leadership training. We didn’t have any structured development embedded into our church because we were such…
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Seeing What You Can’t See: Leadership Blind Spots
You know that feeling when you’ve been walking around all day with something everyone else can see about you, but you have no idea about it yourself? Like a…
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Navigating Change in Ministry: Why We Must Embrace What is Next
I like change. I like trying new things. I like going places. I like reimagining and reinventing things. I’m a curious person by nature, and I’m always wondering “How…
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The Good Things We Do That Don’t Matter
Success—whether in life, ministry, or business—is often measured by things that, in the end, don’t really matter. We chase accomplishments, build systems, and push toward progress, believing that these…
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Why Clarity Always Wins
Clear communication is the cornerstone of effective leadership in ministry. It aligns leadership, vision, and strategy, ensuring everyone is on the same page and moving toward shared goals. But…
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How to Stay Consistent with Church Updates and Keep People Informed
Face it—we all get a ton of emails, texts, and marketing messages… ALL THE TIME. The last thing anyone wants is more of that. The same is true for…
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Why Accuracy and Proofreading Matter in Ministry Communication
Back in the days when we were producing more creative collateral items for clients, we had an involved marketing piece we had put together for a ministry. The piece…
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Why Tracking Communication Matters in Ministry
The idea of tracking communication activity can feel intimidating. For some ministries, it even seems intrusive or inappropriate. Tracking web activity, email interactions, or engagement metrics sounds like something…
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How Allocating Time for Communication Improves Your Ministry’s Health
There are many ministries and nonprofit organizations that lack a dedicated staff member responsible for coordinating and managing communication and marketing efforts. In fact, a majority of ministries do…
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Measuring Spiritual Health in Your Church: A Different Approach
One of the most pressing concerns for pastors, church leaders, and board members is how to measure the spiritual health of their congregation. We know it’s important. We know…
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A Free Guide to Conduct a Better Church Survey (With Questions)
Churches often face the challenge of balancing the needs of their congregation with the overarching mission to reach their communities and advance their faith-based mission. When leaders decide to…
Read This...Getting to the Point: How to Make Your Ministry Communication More Effective
Over the years, we’ve evaluated hundreds, if not thousands, of ministry communication pieces—flyers, brochures, websites, marketing materials, email campaigns, you name it. We’ve seen brilliantly executed campaigns that were…
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Creating a Ministry Communication Guide: Essential Elements for Consistency
If you’re leading or serving in a smaller ministry or church, you’ve likely experienced inconsistent and unstructured communication. Without a clear guide, information gets shared in random, disconnected ways,…
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Cutting Through the Noise: How to Make Ministry Communication Stick
If you’ve ever worked in ministry, you know how overwhelming communication can be. There are events, programs, updates, prayer requests, school announcements, and nonprofit initiatives—all competing for attention. The…
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Measuring What Matters in Ministry
A while back, a friend recommended the book Measure What Matters. At the time, we were deep into creative and tactical work for ministries, trying to develop better metrics…
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