Info
For over two decades, Jason has brought creativity, strategy, and a pastor’s heart to the ministry space. As an award-winning creative and seasoned ministry leader, Jason has served as a pastor, board member, and trusted advisor to numerous faith-based nonprofit organizations. His deep experience spans coaching, consulting, communication, and leading workshops that inspire and equip others to reimagine their ministries for greater impact.
Jason’s unique blend of innovation and strategic thinking has helped countless organizations navigate challenges, uncover fresh opportunities, and align their vision with practical, actionable steps. He is passionate about empowering leaders to tell their stories with clarity and conviction while remaining deeply rooted in their calling.
At his core, Jason is a follower of Jesus, a devoted husband, and a proud dad. His journey is marked by a relentless pursuit of purpose and a desire to see others thrive in their mission to serve God and their communities.
Recent Articles
You'll find content from Jason here. Jason often writes on: Communication Strategy, Perception Studies, Brand Strategy, Donor Strategy.
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Navigating Change in Ministry: Why We Must Embrace What is Next
I like change. I like trying new things. I like going places. I like reimagining and reinventing things. I’m a curious person by nature, and I’m always wondering “How…
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The Good Things We Do That Don’t Matter
Success—whether in life, ministry, or business—is often measured by things that, in the end, don’t really matter. We chase accomplishments, build systems, and push toward progress, believing that these…
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Why Clarity Always Wins
Clear communication is the cornerstone of effective leadership in ministry. It aligns leadership, vision, and strategy, ensuring everyone is on the same page and moving toward shared goals. But…
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How to Stay Consistent with Church Updates and Keep People Informed
Face it—we all get a ton of emails, texts, and marketing messages… ALL THE TIME. The last thing anyone wants is more of that. The same is true for…
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Why Accuracy and Proofreading Matter in Ministry Communication
Back in the days when we were producing more creative collateral items for clients, we had an involved marketing piece we had put together for a ministry. The piece…
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Why Tracking Communication Matters in Ministry
The idea of tracking communication activity can feel intimidating. For some ministries, it even seems intrusive or inappropriate. Tracking web activity, email interactions, or engagement metrics sounds like something…
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How Allocating Time for Communication Improves Your Ministry’s Health
There are many ministries and nonprofit organizations that lack a dedicated staff member responsible for coordinating and managing communication and marketing efforts. In fact, a majority of ministries do…
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Measuring Spiritual Health in Your Church: A Different Approach
One of the most pressing concerns for pastors, church leaders, and board members is how to measure the spiritual health of their congregation. We know it’s important. We know…
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A Free Guide to Conduct a Better Church Survey (With Questions)
Churches often face the challenge of balancing the needs of their congregation with the overarching mission to reach their communities and advance their faith-based mission. When leaders decide to…
Read This...Getting to the Point: How to Make Your Ministry Communication More Effective
Over the years, we’ve evaluated hundreds, if not thousands, of ministry communication pieces—flyers, brochures, websites, marketing materials, email campaigns, you name it. We’ve seen brilliantly executed campaigns that were…
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Creating a Ministry Communication Guide: Essential Elements for Consistency
If you’re leading or serving in a smaller ministry or church, you’ve likely experienced inconsistent and unstructured communication. Without a clear guide, information gets shared in random, disconnected ways,…
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Cutting Through the Noise: How to Make Ministry Communication Stick
If you’ve ever worked in ministry, you know how overwhelming communication can be. There are events, programs, updates, prayer requests, school announcements, and nonprofit initiatives—all competing for attention. The…
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Measuring What Matters in Ministry
A while back, a friend recommended the book Measure What Matters. At the time, we were deep into creative and tactical work for ministries, trying to develop better metrics…
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Chasing Conformity and Mediocrity
There’s a fascinating paradox in Western culture—the tension between individualism and conformity. On one hand, marketing and media constantly reinforce the idea that we are unique, special, and deserving…
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How to Communicate Effectively Without Overwhelming Your Audience
I love to go fishing. I have since I was a little kid. My dad taught me to fish, and my brothers and I grew up spending countless hours…
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How Your Ministry’s Imagery and Messaging Might Be Pushing People Away Without You Realizing It
Have you ever been in a situation where someone is excitedly showing you pictures, but you have no idea what’s going on in them? Maybe it’s a coworker flipping…
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The Power of Predictability: Why Consistency in Ministry Communication Matters
When we evaluate ministries and their communication, one of the key areas we assess is consistency. As much as I’d like to think of myself as someone who embraces…
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How to Choose the Right Communication Tools for Your Ministry
Twenty years ago, churches had a limited selection of communication tools. While websites were emerging, most outreach relied on print ads, newspaper listings, and the Yellow Pages. There were…
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Do You Know How Your Church is Perceived?
“That place could burn down, and it wouldn’t matter.” I remember the moment I heard someone say those words about a church we were consulting for. They weren’t suggesting…
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Gossip in the Church: A Communication Problem, Not Just a Sin
Gossip is one of the most common—and damaging—issues in many churches. While we know biblically that gossip is wrong, many people don’t even realize they’re engaging in it. Growing…
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God’s Vision vs. Our Own Aspirations in Ministry
A friend of mine once did mission work in a country where Christianity was a small, struggling presence. His role was to mentor local pastors, and during one conversation,…
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Why Knowing Your Ministry’s Audience Is Key to Effective Communication
There’s a reason so much of the content on this site focuses on understanding and optimizing for your ministry’s best audience. It’s because knowing your audience isn’t just helpful—it’s…
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Beyond the Checklist: Communicating in a Way That Actually Connects
In ministry, there are always countless things to juggle—so many spinning plates that it can feel overwhelming to keep everything moving. One of the last things we want to…
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The Power of Listening to Your Community
This past weekend, I had the opportunity to sit with a group of church planters. There’s something energizing about being in a room with people stepping into new ministry…
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Breaking Free from Comparison in Ministry
Have you ever had one of those days where everything seemed to be going well? You felt confident in the ministry work God has called you to, excited about…
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Making Ministry More Accessible: Learning from Consumer Simplicity
We live in a world where ease of use is a dominant factor in how businesses operate. Products and services are constantly being refined to remove friction and make…
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Mission Drift: How Nonprofits Lose Focus and How to Prevent It
The concept of mission drift is something that many nonprofit leaders become aware of, but often only after it’s too late. So, how does an organization that begins with…
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Embracing Innovation: Rethinking Ministry for a Changing World
In conversations with ministries around the globe, I’m often struck by how differently they operate—and how powerfully God works through diverse approaches. Innovative ministries that adapt traditional methods to…
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4 Key Insights for Evaluating and Improving Your Ministry’s Branding
We’re often asked to provide feedback on ministry branding—sometimes it’s after a campaign has been launched, other times it’s during a broader organizational evaluation. Regardless of when it happens,…
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Whose Stage Are You Building? A Leadership Wake-Up Call
A while back, I came across a quote. I’m not sure where it originated, and I may not have the wording quite right, but it’s stayed with me: The human…
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