You can feel the gap.
Most ministries reach a point where the work has outgrown the team leading it. Marketing needs a real strategy, not one more good-hearted volunteer stretched thin. Operations need someone to build the systems that keep everything from running through a single exhausted person.
You can feel the need for senior leadership. What you cannot always justify is a six-figure salary, full benefits, and a forty-hour commitment for a role you are still defining. Fractional leadership closes that gap. You bring in an experienced executive for a set amount of time each month. They own the function, lead the work, and build the capacity your team needs, at a fraction of the cost of a full-time hire.
What it is
More than a consultant. A leader on your team.
A consultant studies your situation, hands you a plan, and moves on. A fractional leader steps inside your organization and does the work. They sit in your leadership meetings, carry real responsibility, lead your people, and stay accountable for results.
The difference is ownership. You are not buying advice. You are adding an executive to your team, just not for forty hours a week.
Two seats we fill
Choose the leadership you are missing.
How you are seen and understood
Strategy for marketing and communications, brand and messaging, campaigns, digital presence, and leadership of your communications team. If people are not hearing you, this is the seat that fixes it.
How your ministry runs
Operations, systems, processes, budgets, and the day to day execution that turns vision into reality. If good ideas keep stalling before they happen, this is the seat that moves them.
How it works
A leader who joins you, not just a plan.
We start with a conversation
We get clear on the role you need, the gaps you feel, and what success would actually look like.
We define the engagement
Together we scope the role, the time each month, and the outcomes, then match you with the right leader.
Your fractional leader embeds
They join your team, learn your context, and begin owning the function from the inside.
They lead, and they build
Driving results now, while building the systems and capacity that keep working after the engagement.
We adjust as you grow
The engagement flexes with your needs, and can step down or hand off to a full-time hire when the time is right.
Who it is for
This is built for a particular moment.
- Growing ministries feeling the limits of their current team
- Organizations in transition or between key hires
- Leaders carrying a function they do not have time to lead well
- Teams with real vision but no one to execute it
- Boards that know they need senior help but not a full-time salary
- Ministries ready to get serious about how they are perceived
Who you will work with
Meet your fractional leader.
Kyle Hawkins
Kyle leads Keenly's fractional engagements, stepping into ministries and nonprofits as the senior marketing or operations leader they need for this season. [One or two sentences here on Kyle's actual background, the kinds of organizations he has led inside, and the experience he brings. This is the part only you can write truthfully, so keep it specific.]
What sets Kyle apart is not just what he knows, but how he works. He does not hand you a plan and leave. He sits with your team, carries the weight alongside you, and stays until the work is real.
What you get
An executive, fully on your team.
- ✓A senior executive embedded in your leadership
- ✓Ownership of the function, not just recommendations
- ✓A set, predictable monthly commitment
- ✓Leadership of your existing staff and volunteers
- ✓The systems and capacity to carry the work forward
- ✓The full Keenly team and the MinistryEdge platform behind them
Investment
A senior leader for a fraction of the cost.
Fractional engagements are scoped to the role you need and the time it requires, billed as a simple monthly retainer. Most run on a multi-month basis so your leader has time to make real change. Let us talk about what the right scope looks like for you.
Questions
Good questions, answered.
How is this different from your consulting or coaching?
Consulting and coaching help you think and plan. A fractional leader does the work. They take ownership of a function, lead your people, and stay accountable for the results, week after week.
How much time does a fractional leader give us?
It is scoped to your needs, usually a set number of days each month. Enough to truly lead the function, without the cost of a full-time seat. We define this together at the start.
How long does an engagement last?
Most engagements run multiple months so there is time to build something that lasts. The arrangement flexes as your needs change, and there is no expectation that it goes forever.
Can this lead to a full-time hire?
Often it does. A fractional leader can build the role, prove its value, and then help you transition the work to a full-time team member when you are ready.
Who will be leading our engagement?
A dedicated Keenly leader who specializes in this work, backed by the full Keenly team. You will get to know exactly who you are working with before anything begins.