Face it—we all get a ton of emails, texts, and marketing messages… ALL THE TIME. The last thing anyone wants is more of that. The same is true for your congregation. But at the same time, they also want to know what’s going on, and you need them to be informed. So, how do you communicate church updates in a way that people actually engage with and appreciate?

1. Keep It Simple and Clear

People don’t need to know everything—just the essentials. Instead of bombarding your congregation with lengthy updates, focus on what truly matters. Use bullet points, concise subject lines, and clear calls to action.

• What’s happening?
• When and where is it happening?
• Why should they care?
• How can they get involved?

If you can answer these questions quickly, your communication will be more effective.

2. Use Multiple Channels (But Strategically)

Different people engage in different ways. Some prefer emails, others check social media, and some still appreciate a printed bulletin. Instead of relying on just one method, diversify your approach:

• Email – Weekly updates with key highlights.
• Social Media – Short, engaging posts with reminders.
• Text Messaging – For urgent or time-sensitive information.
• Announcements – Reinforce key details during services.
• Church App or Website – A central hub for all updates.

The key is not to overwhelm people but to strategically use different platforms to reinforce the most important messages.

3. Be Consistent

People like to know what to expect. Set a rhythm for communication and stick to it. Whether it’s a weekly email every Friday, social media updates on Tuesdays and Thursdays, or a Sunday morning announcement, consistency builds trust and engagement.

4. Make It Visually Appealing

Let’s be honest—nobody likes reading walls of text. Break things up with:

• Images or videos that highlight key events.
• Headers and bold text to make scanning easy.
• Graphics or icons to make things visually engaging.

5. Encourage Two-Way Communication

Communication isn’t just about sending updates—it’s also about listening. Give people a way to respond, ask questions, or engage. Encourage replies to emails, use social media polls, or have a dedicated team member available for follow-ups.

6. Test and Adjust

Pay attention to what works. If people aren’t opening emails, maybe it’s time to refine your subject lines. If social media engagement is low, try different posting times or formats. The goal is to refine your approach so people actually read and respond to the updates.

Wrapping It Up

Staying consistent with church updates doesn’t mean overwhelming people—it means delivering the right information in a way they can easily engage with. Keep it clear, use multiple channels wisely, stay consistent, and always look for ways to improve. When done well, church communication helps keep the congregation informed, engaged, and connected to the mission of the church.

Want to take your church communication to the next level? Start by reviewing your current approach and making small adjustments based on what works best for your community.