The Importance of Clear Calls to Action in Ministry Messaging

One of my favorite books on leadership, communication, and change is Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols by Nancy Duarte and Patti Sanchez. In the foreword, Patti writes, “Watching the way humans respond to change of all kinds, I’ve learned the hard way that coming up with ideas is easy and getting…

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Every Message Needs a Call to Action

In my current studies, I encountered a remarkable statement by Jared C. Wilson in his book, The Gospel-Driven Church: “The preaching event is the centerpiece of the worship gathering because it is where we most declaratively and authoritatively hear from God.” I agree with Jared on this point. Preaching God’s Word is far and away…

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