A Free Guide to Conduct a Better Church Survey (With Questions)

Churches often face the challenge of balancing the needs of their congregation with the overarching mission to reach their communities and advance their faith-based mission. When leaders decide to survey their church and community, it’s a golden opportunity to gather insights and make impactful improvements. However, without the right approach, this process can fall into…

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Measuring What Matters in Ministry

A while back, a friend recommended the book Measure What Matters. At the time, we were deep into creative and tactical work for ministries, trying to develop better metrics for tracking results. This book introduced a new way of thinking about goals and measurement that was both practical and transformative. Many ministries hesitate to apply…

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Do You Know How Your Church is Perceived?

“That place could burn down, and it wouldn’t matter.” I remember the moment I heard someone say those words about a church we were consulting for. They weren’t suggesting arson, of course, but their statement was just as striking. From their perspective, that church was irrelevant. If it disappeared, it wouldn’t make a difference to…

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The Power of Listening to Your Community

This past weekend, I had the opportunity to sit with a group of church planters. There’s something energizing about being in a room with people stepping into new ministry work—fresh ideas, strong motivation, and a deep passion for seeing people encounter God for the first time. Throughout the workshop, I had conversations with several pastors…

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Tracking Engagement in Ministry Communication Efforts

In today’s digital world, it’s crucial for churches to track how their congregation is engaging with their communication efforts. Whether through email open rates, social media interactions, or event participation, measuring engagement helps churches connect more effectively with anyone they are attempting to reach. By using the right tools, ministries can tailor their communication strategies…

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2021-2023 Study: How Churches Can Strengthen Their Message and Reach

Breaking the Communication Barrier In our two decades of working alongside ministries, one challenge has consistently risen to the surface: communication. Many churches struggle with reaching new people, sustaining growth, and keeping their messaging relevant. While church leaders are passionate about their mission, the ability to effectively communicate that mission, both in person and online,…

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4 Key Insights for Evaluating and Improving Your Ministry’s Branding

We’re often asked to provide feedback on ministry branding—sometimes it’s after a campaign has been launched, other times it’s during a broader organizational evaluation. Regardless of when it happens, the process of analyzing branding almost always reveals areas for growth and improvement. If you’re in a season of evaluating your ministry’s branding or communication, I…

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Rethinking Church Metrics: From Numbers to Transformation

Evaluating ministry effectiveness is essential, but sometimes the way we measure success in church is incomplete. A worship service might appear flawless—smooth transitions, singable music, powerful teaching, and visible responses like raised hands or vocal engagement. Yet, the irony is that these measurable outcomes don’t always reflect the deeper transformation happening in people’s hearts. On…

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How Can we Conduct an Effective Church Survey?

Understanding the needs, opinions, and preferences of your congregation is crucial for the growth and development of any church community. Church surveys provide invaluable insights that can inform decision-making, enhance communication, and foster a stronger sense of belonging among members. However, conducting a successful survey requires careful planning and execution. In this guide, we’ll walk…

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What are the Key Questions we Should Ask on a Church Survey?

Churches are constantly seeking ways to engage their congregations, understand their needs, and improve their ministries. One effective method for gathering valuable insights is through conducting surveys. However, designing an effective church survey requires careful consideration of the questions asked. By asking the right questions, church leaders can gain valuable feedback that can inform decision-making…

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