Why Knowing Your Ministry’s Audience Is Key to Effective Communication

There’s a reason so much of the content on this site focuses on understanding and optimizing for your ministry’s best audience. It’s because knowing your audience isn’t just helpful—it’s essential. Yet, many ministries struggle to practically define their audience in a meaningful way. Let’s talk about why this happens and what you can do to…

Read More

How to Communicate Without Using Insider Language

In college, I worked for an engineering company that tested construction foundations and materials. I tested materials like soils, concrete, and asphalt. I spent years in the field collecting samples and running tests, as well as testing samples in the lab under controlled conditions. It would not be uncommon for a conversation at the lab…

Read More

How to Identify and Connect with Your Ministry’s Core Group

Every ministry that is worth its salt depends on a core group of people who are the engine for a healthy ministry. In this article, I will use “core group” and “team” interchangeably. These are the people who pray for, serve in, and give to the ministry. Most often, they’re volunteers. They are the strategic…

Read More

How Can I Reach My Neighbors?

Here are some very practical steps that will help you “touch your neighborhood” with the Gospel. 1. Identify the Seven Neighborhoods where you live… We all need to identify who lives in your neighborhood. We all live in seven neighborhoods. We all live in a geographic neighborhood (those who live on your street and your…

Read More