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Audience

Rediscovering Your Audience: Aligning Your Ministry with Who You’re Called to Serve

By Jason Lehman | December 11, 2024

Understanding who God has called your church or ministry to serve is vital—more so than we sometimes realize. In the early days of ministry, there’s often clarity about this. A church plant, for instance, might begin with a clear focus on its local community, building relationships with schools, businesses, and neighbors. But as time passes,…

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Communicating with Clarity: 5 Strategies for Pastors to Connect with Their Congregation

By Jason Lehman | November 11, 2024

In today’s churches, many congregants attend Sunday services with good intentions but often leave as passive spectators. They receive new information, nod in agreement, and perhaps feel moved for a moment, but this rarely translates into deep transformation in their daily lives. For many, the message is just another part of their Sunday routine, rather…

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The Power of Storytelling in Ministry: Engaging Your Audience with Authenticity

By Jason Lehman | November 4, 2024

In ministry, our message is often powerful, rooted in Scripture, and full of truth. Yet, many pastors, faith-based leaders, and nonprofit executives struggle with a common challenge: How do we engage our audience in a way that leads to transformation, not just information? One of the most effective tools we have is storytelling. Jesus often…

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