“Culture” is one of those words we throw around constantly. We use it when talking about society. We use it when describing the health of a team or a brand. We hear phrases like “organizational culture,” “brand culture,” “healthy culture,” or “high-trust culture” in strategy meetings and leadership books. It’s a buzzword, but often a…
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In college, I worked for an engineering company that tested construction foundations and materials. I tested materials like soils, concrete, and asphalt. I spent years in the field collecting samples and running tests, as well as testing samples in the lab under controlled conditions. It would not be uncommon for a conversation at the lab…
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We’re often asked to provide feedback on ministry branding—sometimes it’s after a campaign has been launched, other times it’s during a broader organizational evaluation. Regardless of when it happens, the process of analyzing branding almost always reveals areas for growth and improvement. If you’re in a season of evaluating your ministry’s branding or communication, I…
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I’ll admit it right now: I was the guy on the church staff who always wanted everything to have the cool “youth group” name. Usually, that name involved some fire, water, or out-of-context Greek word. I always felt the name didn’t matter in the long run; kids would come to youth group, and adults would…
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A church’s online presence plays a crucial role in reaching and engaging with its community. A well-designed website serves as a virtual doorway, welcoming both existing members and newcomers alike. However, merely having a website isn’t enough; it’s essential to ensure that your online platform effectively communicates your church’s mission and values. Here are some…
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