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Effectiveness, ThoughtsJanuary 20, 2025 · 6 min read

Mission Drift: How Nonprofits Lose Focus and How to Prevent It

The concept of mission drift is something that many nonprofit leaders become aware of, but often only after it’s too late. So, how does an organization that begins with a…

ThoughtsJanuary 5, 2026

How Do I Know If Our Ministry Has Lost Its Way?

Mike woke up on Monday morning, the first quiet day after a chaotic Christmas season, with one question hanging over him like a weight: “How much longer can I keep…

7 min read→
ThoughtsJanuary 5, 2026

What Happens If Our Church Brand Looks Outdated?

Last week a friend sent me the website of a church he had visited. He asked what I thought of it and what I believed a first time visitor might…

6 min read→
ThoughtsJanuary 5, 2026

How Can Misalignment Between Ministry Departments Harm Ministry Effectiveness?

This might sound like a funny thing to say, but sometimes the biggest competition a ministry has is within itself. When Herb walked into the room, I knew we had…

5 min read→
ThoughtsNovember 5, 2025

Preach It, Don’t Wing It: Planning Your Sermon Year Without Losing Your Mind

Every pastor knows that feeling: you finish preaching on Sunday, someone says, “Great message, Pastor!” and before you even get to your car you’re already thinking, ‘Okay… now what am…

7 min read→
ThoughtsNovember 5, 2025

When the Lights are Bright, but Hearts are Heavy

One of my favorite Christmas movies is Elf. It has everything that a person could want in a Christmas-themed movie: humor, Christmas spirit, Peter Billingsley (Ralphie from A Christmas Story),…

6 min read→
ThoughtsSeptember 20, 2025

Pastor Is a Verb, Not a Title

I want to take a detour from strategy and communication today and talk about a concerning observation. It’s something I’ve been noticing for a while in churches and ministries. There…

9 min read→
ThoughtsSeptember 8, 2025

Does it Seem Like Everybody Is Mad About Something?

Is it just me, or does everybody seem mad about something lately? Politically, people are mad. Socially, people are mad. Drivers on the road are mad. Geopolitically, people are mad….

7 min read→
BrandingSeptember 8, 2025

Culture Isn’t a Statement. It’s a Set of Priorities.

“Culture” is one of those words we throw around constantly. We use it when talking about society. We use it when describing the health of a team or a brand….

5 min read→
PerspectivesSeptember 2, 2025

Why Authentic Communication Matters More Than Ever in Ministry

I’ve always loved a good underdog story. Maybe that’s why I gravitate toward action & adventure movies. There’s something deeply compelling about someone ordinary being thrust into something impossibly hard…

6 min read→
Assessment & Evaluation, StrategyAugust 13, 2025

Understanding the Whole Picture: Why Context Matters in Ministry Strategy

We talk a lot about the importance of understanding the context of your community. That means understanding the people who live there, their pain points, their needs, and their opportunities….

6 min read→
Perspectives, StrategyJuly 29, 2025

Two Churches, One Community, & Two Very Different Stories

A while back, I had the opportunity to spend time in two churches located in the same community. In fact, they were just a few miles apart. Our interactions with…

7 min read→
ThoughtsJune 2, 2025

Your Greatest Asset Isn’t What You Think It Is

If there’s one thing I’ve noticed from growing up around ministry work and those occasional high school English classes, it’s this… a story usually does one of three things: it…

5 min read→
ThoughtsMay 12, 2025

When I Punched a Wall During a Ministry Project (And What I Learned From It)

I don’t usually lead with stories like this, but every now and then, a little vulnerability is worth the awkwardness. So here goes. A few years back, I lost my…

8 min read→
ThoughtsMay 12, 2025

When Conflict Isn’t the Problem (Miscommunication Is)

So many times when we get into conversations with ministries about communication, we end up talking about something else entirely: conflict. Sometimes it’s rooted in misunderstandings. Other times it’s tied…

4 min read→
ThoughtsMay 12, 2025

Are We Just Doing Church, or Actually Becoming the Church?

Imagine This With Me… It’s early Sunday morning, and your alarm is going off.
 Beep. Beep. BEEEEEEP. 
You forgot to turn the ringer down last night, and now you’ve been…

4 min read→
ThoughtsMay 6, 2025

When Friendly Isn’t Enough: What I Learned Sitting Alone in Church

Have you ever walked into a new place and felt two things at the same time; hopeful and uncomfortable? It happened to me not long ago when I visited a…

8 min read→
ThoughtsMay 1, 2025

“Clear as Mud”: Why We Still Do Creative Work (and How We Missed Saying So)

“I wish you still did creative work…” Someone said this to me recently, and I was honestly caught off guard. Because…we never stopped. That comment revealed something important: we hadn’t clearly…

2 min read→
ThoughtsApril 16, 2025

This is Your Story Too

We’ve been told this before: “It’s not about you.”And to be honest, there’s some truth in that. Ministry is, at its core, about the transformative work of Jesus, the big…

5 min read→
ThoughtsApril 9, 2025

Holy Sarcasm! When (and When NOT) to Get Snarky in Ministry

The other day, I was in a store and saw a T-shirt that said, “I speak fluent sarcasm.” For a second, I thought about buying it. Then I realized that…

4 min read→
ThoughtsMarch 26, 2025

Is Your Ministry’s Brand Telling the Truth?

Wow, that’s a strong question. But sometimes, strong questions are exactly what we need to ask. As ministry leaders, we are surrounded by messages. Faith-based initiatives tell us things, and…

5 min read→
ThoughtsMarch 10, 2025

How Churches Can Overcome Perception Barriers and Improve Communication?

Most churches talk about getting new people to come to church. In fact, many churches set goals for visitor attendance, promote invitation Sundays, and encourage their congregation to invite friends…

7 min read→
Leadership Development, ThoughtsMarch 3, 2025

The Hidden Struggles of Ministry: What Pastors Wish You Knew

Growing up as a pastor’s kid, I remember people often saying, “It must be amazing growing up in a pastor’s home.” They would follow it up with comments like, “You…

7 min read→
Audience, ThoughtsMarch 3, 2025

Are You Losing Your Audience? The Danger of Starting the Conversation Midway

Have you ever had someone start a conversation with you as if you were already halfway through it? They jump in with details and references that make no sense to…

5 min read→
ThoughtsFebruary 10, 2025

The Leadership Communication Link: How Understanding Influence Transforms the Way You Lead and Connect

When I was young in ministry, I had never really gone through any leadership training. We didn’t have any structured development embedded into our church because we were such a…

4 min read→
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