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For over two decades, Jason has brought creativity, strategy, and a pastor’s heart to the ministry space. As an award-winning creative and seasoned ministry leader, Jason has served as a pastor, board member, and trusted advisor to numerous faith-based nonprofit organizations. His deep experience spans coaching, consulting, communication, and leading workshops that inspire and equip others to reimagine their ministries for greater impact.
Jason’s unique blend of innovation and strategic thinking has helped countless organizations navigate challenges, uncover fresh opportunities, and align their vision with practical, actionable steps. He is passionate about empowering leaders to tell their stories with clarity and conviction while remaining deeply rooted in their calling.
At his core, Jason is a follower of Jesus, a devoted husband, and a proud dad. His journey is marked by a relentless pursuit of purpose and a desire to see others thrive in their mission to serve God and their communities.
Recent Articles
You'll find content from Jason here. Jason often writes on: Communication Strategy, Perception Studies, Brand Strategy, Donor Strategy.
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What Does Healthy Growth Really Look Like in Ministry?
Every pastor and ministry leader eventually wrestles with the same tension. -How do we grow without losing who we are? -What makes a ministry story compelling enough to draw…
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How Burnout Affects Ministry Impact
Back in the day, my friend Jared was one of those dynamic, high-energy, inspirational types of leaders. He was relentlessly positive and always looked for the best in people.…
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What Are Some Common Reasons Churches Stop Growing?
We talk a lot about growth. In articles like this, in conversations I have, and in moments when I’m speaking with leaders, the question always comes up: How do…
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What Happens in a Ministry When Communication Is Siloed?
When a ministry is new, communication is usually shared, proactive, engaging, and exciting. There is often one primary voice that everyone hears from. This is one of the reasons…
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What Role Does Authenticity Play in Brand Trust?
Sometimes churches borrow what everyone else is doing and then act like they invented it themselves. Watching it happen can be a little funny, kind of like seeing someone…
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What Kind of Growth Metrics Actually Matter?
I remember the first time Frank told me about his church. He said, “We have about 60 people who show up regularly, and that’s probably a good size for…
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What If Your Message Looks Clear to You but Blurry to Everyone Else?
We have several coffee drinkers in our house so it is not uncommon to be at a coffee shop picking up more than one drink at a time. A…
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How Do We Get More People to Come to Church?
How Churches Really Grow Unless a church is unusual, it is almost always thinking about how to get more people to attend. It is part of why we put…
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Why Are People Leaving the Church?
It is a common question we hear when working with churches that are experiencing change. Sometimes those changes are good and sometimes they are painful, but they almost always…
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How Do I Know If Our Ministry Has Lost Its Way?
Mike woke up on Monday morning, the first quiet day after a chaotic Christmas season, with one question hanging over him like a weight: “How much longer can I…
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What Happens If Our Church Brand Looks Outdated?
Last week a friend sent me the website of a church he had visited. He asked what I thought of it and what I believed a first time visitor…
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How Can Misalignment Between Ministry Departments Harm Ministry Effectiveness?
This might sound like a funny thing to say, but sometimes the biggest competition a ministry has is within itself. When Herb walked into the room, I knew we…
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Pastor Is a Verb, Not a Title
I want to take a detour from strategy and communication today and talk about a concerning observation. It’s something I’ve been noticing for a while in churches and ministries.…
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Does it Seem Like Everybody Is Mad About Something?
Is it just me, or does everybody seem mad about something lately? Politically, people are mad. Socially, people are mad. Drivers on the road are mad. Geopolitically, people are…
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Culture Isn’t a Statement. It’s a Set of Priorities.
“Culture” is one of those words we throw around constantly. We use it when talking about society. We use it when describing the health of a team or a…
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Why Authentic Communication Matters More Than Ever in Ministry
I’ve always loved a good underdog story. Maybe that’s why I gravitate toward action & adventure movies. There’s something deeply compelling about someone ordinary being thrust into something impossibly…
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Understanding the Whole Picture: Why Context Matters in Ministry Strategy
We talk a lot about the importance of understanding the context of your community. That means understanding the people who live there, their pain points, their needs, and their…
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Two Churches, One Community, & Two Very Different Stories
A while back, I had the opportunity to spend time in two churches located in the same community. In fact, they were just a few miles apart. Our interactions…
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When I Punched a Wall During a Ministry Project (And What I Learned From It)
I don’t usually lead with stories like this, but every now and then, a little vulnerability is worth the awkwardness. So here goes. A few years back, I lost…
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When Conflict Isn’t the Problem (Miscommunication Is)
So many times when we get into conversations with ministries about communication, we end up talking about something else entirely: conflict. Sometimes it’s rooted in misunderstandings. Other times it’s…
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When Friendly Isn’t Enough: What I Learned Sitting Alone in Church
Have you ever walked into a new place and felt two things at the same time; hopeful and uncomfortable? It happened to me not long ago when I visited…
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“Clear as Mud”: Why We Still Do Creative Work (and How We Missed Saying So)
“I wish you still did creative work…” Someone said this to me recently, and I was honestly caught off guard. Because…we never stopped. That comment revealed something important: we hadn’t…
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This is Your Story Too
We’ve been told this before: “It’s not about you.”And to be honest, there’s some truth in that. Ministry is, at its core, about the transformative work of Jesus, the…
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Holy Sarcasm! When (and When NOT) to Get Snarky in Ministry
The other day, I was in a store and saw a T-shirt that said, “I speak fluent sarcasm.” For a second, I thought about buying it. Then I realized…
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Is Your Ministry’s Brand Telling the Truth?
Wow, that’s a strong question. But sometimes, strong questions are exactly what we need to ask. As ministry leaders, we are surrounded by messages. Faith-based initiatives tell us things,…
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How Churches Can Overcome Perception Barriers and Improve Communication?
Most churches talk about getting new people to come to church. In fact, many churches set goals for visitor attendance, promote invitation Sundays, and encourage their congregation to invite…
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The Hidden Struggles of Ministry: What Pastors Wish You Knew
Growing up as a pastor’s kid, I remember people often saying, “It must be amazing growing up in a pastor’s home.” They would follow it up with comments like,…
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Are You Losing Your Audience? The Danger of Starting the Conversation Midway
Have you ever had someone start a conversation with you as if you were already halfway through it? They jump in with details and references that make no sense…
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The Leadership Communication Link: How Understanding Influence Transforms the Way You Lead and Connect
When I was young in ministry, I had never really gone through any leadership training. We didn’t have any structured development embedded into our church because we were such…
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Seeing What You Can’t See: Leadership Blind Spots
You know that feeling when you’ve been walking around all day with something everyone else can see about you, but you have no idea about it yourself? Like a…
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