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ThoughtsNovember 5, 2025

When the Lights are Bright, but Hearts are Heavy

One of my favorite Christmas movies is Elf. It has everything that a person could want in a Christmas-themed movie: humor, Christmas spirit, Peter Billingsley (Ralphie from A Christmas Story),…

6 min read
ThoughtsSeptember 20, 2025

Pastor Is a Verb, Not a Title

I want to take a detour from strategy and communication today and talk about a concerning observation. It’s something I’ve been noticing for a while in churches and ministries. There…

9 min read
ThoughtsSeptember 8, 2025

Does it Seem Like Everybody Is Mad About Something?

Is it just me, or does everybody seem mad about something lately? Politically, people are mad. Socially, people are mad. Drivers on the road are mad. Geopolitically, people are mad….

7 min read
BrandingSeptember 8, 2025

Culture Isn’t a Statement. It’s a Set of Priorities.

“Culture” is one of those words we throw around constantly. We use it when talking about society. We use it when describing the health of a team or a brand….

5 min read
PerspectivesSeptember 2, 2025

Why Authentic Communication Matters More Than Ever in Ministry

I’ve always loved a good underdog story. Maybe that’s why I gravitate toward action & adventure movies. There’s something deeply compelling about someone ordinary being thrust into something impossibly hard…

6 min read
Assessment & Evaluation, StrategyAugust 13, 2025

Understanding the Whole Picture: Why Context Matters in Ministry Strategy

We talk a lot about the importance of understanding the context of your community. That means understanding the people who live there, their pain points, their needs, and their opportunities….

6 min read
Perspectives, StrategyJuly 29, 2025

Two Churches, One Community, & Two Very Different Stories

A while back, I had the opportunity to spend time in two churches located in the same community. In fact, they were just a few miles apart. Our interactions with…

7 min read
ThoughtsJune 2, 2025

Your Greatest Asset Isn’t What You Think It Is

If there’s one thing I’ve noticed from growing up around ministry work and those occasional high school English classes, it’s this… a story usually does one of three things: it…

5 min read
ThoughtsMay 12, 2025

When I Punched a Wall During a Ministry Project (And What I Learned From It)

I don’t usually lead with stories like this, but every now and then, a little vulnerability is worth the awkwardness. So here goes. A few years back, I lost my…

8 min read
ThoughtsMay 12, 2025

When Conflict Isn’t the Problem (Miscommunication Is)

So many times when we get into conversations with ministries about communication, we end up talking about something else entirely: conflict. Sometimes it’s rooted in misunderstandings. Other times it’s tied…

4 min read
ThoughtsMay 12, 2025

Are We Just Doing Church, or Actually Becoming the Church?

Imagine This With Me… It’s early Sunday morning, and your alarm is going off.
 Beep. Beep. BEEEEEEP. 
You forgot to turn the ringer down last night, and now you’ve been…

4 min read
ThoughtsMay 6, 2025

When Friendly Isn’t Enough: What I Learned Sitting Alone in Church

Have you ever walked into a new place and felt two things at the same time; hopeful and uncomfortable? It happened to me not long ago when I visited a…

8 min read
ThoughtsMay 1, 2025

“Clear as Mud”: Why We Still Do Creative Work (and How We Missed Saying So)

“I wish you still did creative work…” Someone said this to me recently, and I was honestly caught off guard. Because…we never stopped. That comment revealed something important: we hadn’t clearly…

2 min read
ThoughtsApril 16, 2025

This is Your Story Too

We’ve been told this before: “It’s not about you.”And to be honest, there’s some truth in that. Ministry is, at its core, about the transformative work of Jesus, the big…

5 min read
ThoughtsApril 9, 2025

Holy Sarcasm! When (and When NOT) to Get Snarky in Ministry

The other day, I was in a store and saw a T-shirt that said, “I speak fluent sarcasm.” For a second, I thought about buying it. Then I realized that…

4 min read
ThoughtsMarch 26, 2025

Is Your Ministry’s Brand Telling the Truth?

Wow, that’s a strong question. But sometimes, strong questions are exactly what we need to ask. As ministry leaders, we are surrounded by messages. Faith-based initiatives tell us things, and…

5 min read
ThoughtsMarch 10, 2025

How Churches Can Overcome Perception Barriers and Improve Communication?

Most churches talk about getting new people to come to church. In fact, many churches set goals for visitor attendance, promote invitation Sundays, and encourage their congregation to invite friends…

7 min read
Leadership Development, ThoughtsMarch 3, 2025

The Hidden Struggles of Ministry: What Pastors Wish You Knew

Growing up as a pastor’s kid, I remember people often saying, “It must be amazing growing up in a pastor’s home.” They would follow it up with comments like, “You…

7 min read
Audience, ThoughtsMarch 3, 2025

Are You Losing Your Audience? The Danger of Starting the Conversation Midway

Have you ever had someone start a conversation with you as if you were already halfway through it? They jump in with details and references that make no sense to…

5 min read
ThoughtsFebruary 10, 2025

The Leadership Communication Link: How Understanding Influence Transforms the Way You Lead and Connect

When I was young in ministry, I had never really gone through any leadership training. We didn’t have any structured development embedded into our church because we were such a…

4 min read
ThoughtsFebruary 10, 2025

Seeing What You Can’t See: Leadership Blind Spots

You know that feeling when you’ve been walking around all day with something everyone else can see about you, but you have no idea about it yourself? Like a “kick…

4 min read
ThoughtsJanuary 29, 2025

Navigating Change in Ministry: Why We Must Embrace What is Next

I like change. I like trying new things. I like going places. I like reimagining and reinventing things. I’m a curious person by nature, and I’m always wondering “How does…

5 min read
ThoughtsJanuary 29, 2025

The Good Things We Do That Don’t Matter

Success—whether in life, ministry, or business—is often measured by things that, in the end, don’t really matter. We chase accomplishments, build systems, and push toward progress, believing that these are…

3 min read
ThoughtsJanuary 29, 2025

Why Clarity Always Wins

Clear communication is the cornerstone of effective leadership in ministry. It aligns leadership, vision, and strategy, ensuring everyone is on the same page and moving toward shared goals. But what…

3 min read
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