Why Tracking Communication Matters in Ministry
The idea of tracking communication activity can feel intimidating. For some ministries, it even seems intrusive or inappropriate. Tracking web activity, email interactions, or engagement metrics sounds like something a…
How Allocating Time for Communication Improves Your Ministry’s Health
There are many ministries and nonprofit organizations that lack a dedicated staff member responsible for coordinating and managing communication and marketing efforts. In fact, a majority of ministries do not…
A Free Guide to Conduct a Better Church Survey (With Questions)
Churches often face the challenge of balancing the needs of their congregation with the overarching mission to reach their communities and advance their faith-based mission. When leaders decide to survey…
Getting to the Point: How to Make Your Ministry Communication More Effective
Over the years, we’ve evaluated hundreds, if not thousands, of ministry communication pieces—flyers, brochures, websites, marketing materials, email campaigns, you name it. We’ve seen brilliantly executed campaigns that were clear,…
Creating a Ministry Communication Guide: Essential Elements for Consistency
If you’re leading or serving in a smaller ministry or church, you’ve likely experienced inconsistent and unstructured communication. Without a clear guide, information gets shared in random, disconnected ways, leading…
Cutting Through the Noise: How to Make Ministry Communication Stick
If you’ve ever worked in ministry, you know how overwhelming communication can be. There are events, programs, updates, prayer requests, school announcements, and nonprofit initiatives—all competing for attention. The challenge?…
How Your Ministry’s Imagery and Messaging Might Be Pushing People Away Without You Realizing It
Have you ever been in a situation where someone is excitedly showing you pictures, but you have no idea what’s going on in them? Maybe it’s a coworker flipping through…
The Power of Predictability: Why Consistency in Ministry Communication Matters
When we evaluate ministries and their communication, one of the key areas we assess is consistency. As much as I’d like to think of myself as someone who embraces change,…
Speaking Plainly: The Key to Trust, Truth, and Transformation in Ministry
The lack of truth-filled communication is one of the biggest relationship killers. Why? Without truth, trust erodes, understanding falters, and vulnerability—so essential for connection—disappears. This isn’t just an issue for…
Let’s Talk About Talking: Three Surprising Ways to Fulfill Your Mission More Effectively
Everyone knows communication is important. If you look at your bookshelf right now, I’d be willing to guess that you have at least three books on communication. You might have…
Get on Target: Three Ways Understanding Your Target Audience Sharpens Your Mission
“We’re going to reach the world!” While this ambitious objective sounds great when shouted and can create an enthusiastic response, it actually has little meaning when shaping and leading a…
Why Knowing Your Ministry’s Audience Is Key to Effective Communication
There’s a reason so much of the content on this site focuses on understanding and optimizing for your ministry’s best audience. It’s because knowing your audience isn’t just helpful—it’s essential….