Getting to the Point: How to Make Your Ministry Communication More Effective

Over the years, we’ve evaluated hundreds, if not thousands, of ministry communication pieces—flyers, brochures, websites, marketing materials, email campaigns, you name it. We’ve seen brilliantly executed campaigns that were clear, compelling, and effective. We’ve also encountered communication efforts that, frankly, should never have seen the light of day. Some were so cluttered and confusing that…

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