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Effectiveness, MessagingJanuary 23, 2025

The Fine Line Between Informing and Overloading

Before we dive into the topic of this article, I’d like to highlight a book I read a few years ago about management. The title is It’s Your Ship: Management…

5 min read
EffectivenessJanuary 23, 2025

Beyond the Checklist: Communicating in a Way That Actually Connects

In ministry, there are always countless things to juggle—so many spinning plates that it can feel overwhelming to keep everything moving. One of the last things we want to deal…

4 min read
Leadership Development, ThoughtsJanuary 22, 2025

Finding the Quiet Leaders in Your Ministry

Your best leaders are probably hiding in plain sight. How can you spy them? Beginning on a philosophical level, you might be off to a good start by upending the…

5 min read
Assessment & Evaluation, EffectivenessJanuary 22, 2025

The Power of Listening to Your Community

This past weekend, I had the opportunity to sit with a group of church planters. There’s something energizing about being in a room with people stepping into new ministry work—fresh…

5 min read
ThoughtsJanuary 22, 2025

Breaking Free from Comparison in Ministry

Have you ever had one of those days where everything seemed to be going well? You felt confident in the ministry work God has called you to, excited about the…

5 min read
Audience, ThoughtsJanuary 22, 2025

Making Ministry More Accessible: Learning from Consumer Simplicity

We live in a world where ease of use is a dominant factor in how businesses operate. Products and services are constantly being refined to remove friction and make interaction…

5 min read
Effectiveness, MarketingJanuary 22, 2025

How to Streamline Communication in Your Ministry With the Right Tools

Whether you’re coordinating a worship team, planning a community outreach event, or keeping your congregation informed, clear and consistent communication ensures everyone stays on the same page. Managing communication can…

4 min read
Effectiveness, ThoughtsJanuary 22, 2025

Quality Control in Ministry Communication

How often do organizations emphasize quality over quantity? At this point, everyone in America has engaged in this debate at least a thousand times just in the past year. All…

4 min read
MessagingJanuary 22, 2025

The Importance of Clear Calls to Action in Ministry Messaging

One of my favorite books on leadership, communication, and change is Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols by Nancy Duarte and Patti Sanchez. In the foreword, Patti…

5 min read
MarketingJanuary 20, 2025

The Best Tools for Reaching Your Ministry’s Audience

In today’s world, effective communication is essential for ministry. Gone are the days when pastors and church leaders only relied on announcements during services and notes in bulletins to communicate…

4 min read
Audience, BrandingJanuary 20, 2025

How to Communicate Without Using Insider Language

In college, I worked for an engineering company that tested construction foundations and materials. I tested materials like soils, concrete, and asphalt. I spent years in the field collecting samples…

6 min read
Assessment & Evaluation, Metrics, ThoughtsJanuary 20, 2025

Tracking Engagement in Ministry Communication Efforts

In today’s digital world, it’s crucial for churches to track how their congregation is engaging with their communication efforts. Whether through email open rates, social media interactions, or event participation,…

5 min read
Effectiveness, ThoughtsJanuary 20, 2025

Mission Drift: How Nonprofits Lose Focus and How to Prevent It

The concept of mission drift is something that many nonprofit leaders become aware of, but often only after it’s too late. So, how does an organization that begins with a…

6 min read
MetricsJanuary 20, 2025

Why You Should Track the Impact of Your Church’s Communication

Effective communication is essential for any church community as it keeps members connected, strengthens relationships, and spreads the church’s message. One aspect that many churches overlook is tracking how well…

5 min read
Leadership DevelopmentJanuary 15, 2025

Why You Should Make Time for Communication in Staff Meetings

I will die on the hill of clear communication. All churches desperately need to improve their communication. I have never worked at a church with a staff that thinks its…

4 min read
InnovationJanuary 15, 2025

Embracing Innovation: Rethinking Ministry for a Changing World

In conversations with ministries around the globe, I’m often struck by how differently they operate—and how powerfully God works through diverse approaches. Innovative ministries that adapt traditional methods to fit…

5 min read
Messaging, StrategyJanuary 15, 2025

Every Message Needs a Call to Action

In my current studies, I encountered a remarkable statement by Jared C. Wilson in his book, The Gospel-Driven Church: “The preaching event is the centerpiece of the worship gathering because…

5 min read
AudienceJanuary 15, 2025

How to Identify and Connect with Your Ministry’s Core Group

Every ministry that is worth its salt depends on a core group of people who are the engine for a healthy ministry. In this article, I will use “core group”…

3 min read
MarketingJanuary 15, 2025

Why Clear and Concise Subject Lines Make a Difference in Church Emails

There are people with much more expertise in the area of emails and their power to move people to action than I have. But what I do bring to the…

3 min read
EffectivenessJanuary 15, 2025

The Importance of Correct Spelling and Grammar in Ministry Communication

Can I make a confession? Okay, here goes… I am a fanatical proponent of the Oxford Comma. It truly irritates me if I see printed material that contains lists, series,…

4 min read
Assessment & Evaluation, BrandingJanuary 11, 2025

4 Key Insights for Evaluating and Improving Your Ministry’s Branding

We’re often asked to provide feedback on ministry branding—sometimes it’s after a campaign has been launched, other times it’s during a broader organizational evaluation. Regardless of when it happens, the…

5 min read
Leadership DevelopmentJanuary 10, 2025

Whose Stage Are You Building? A Leadership Wake-Up Call

A while back, I came across a quote. I’m not sure where it originated, and I may not have the wording quite right, but it’s stayed with me: The human heart…

5 min read
Healthy Ministry, Leadership DevelopmentJanuary 9, 2025

Leading When You Feel Burned Out

There is probably not a topic more critical for pastors and leaders than the topic of burnout. Burnout happens in just about every profession. But there is a uniqueness as…

5 min read
AudienceJanuary 9, 2025

How Can I Reach My Neighbors?

Here are some very practical steps that will help you “touch your neighborhood” with the Gospel. 1. Identify the Seven Neighborhoods where you live… We all need to identify who…

3 min read
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